Marketing strategy and performance (Dashboard spreadsheet + E-book Guide)

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A marketing strategy is one of the basic prerequisites for success in selling goods or services. It is always a good tactic to have it written down in one place so that you can refer back to it at any time. And possibly reflect changes or adjustments to it.

There are several solutions on the market, mostly in the form of apps with a monthly payment, or modules to ERP systems. Both options are costly - ERP systems because they require the purchase of licenses or custom programming of modules, monthly paid applications because the monthly payment doesn't look intimidating. But when you multiply it by the number of months in a year, it's not such a bagatelle. Futur's marketing strategy and performance tool is the answer for those who need a simple and reliable tool for planning and controlling their marketing.


It's a simple excel document that you can use to create a marketing strategy, assign tasks within marketing (categorize, prioritize, plan), evaluate tasks performance, evaluate marketing performance in terms of cost and effectiveness and evaluate marketing performance in terms of marketing budget.


All in one document, as automated and clear as possible. And as cost-effective as possible.


  • Step-by-step marketing strategy guide - helps you to create a relevant marketing strategy step-by-step
  • Evaluates the progress of your marketing strategy development process
  • Helps you better distribute the tasks involved in creating a marketing strategy
  • Clear task manager with Gantt chart - Easy way to plan individual tasks in fulfilling your marketing strategy
  • Clear dashboard - evaluates performance of your marketing department in terms of time, finances and task fulfilment
  • Evaluates performance of your marketing department in terms of budget
  • Saves your money - low price compared to other solutions
  • Saves your time - everything in one place, just a few clicks away
  • Ease of use – just enter basic data and everything happens automatically



  • E-book Guide in .pdf – easy to read anywhere - on your PC, tablet or mobile phone 
  • Worksheet in .xlsm with clear Dashboard sheet – easy to understand and work with. Everything is pre-programmed, all you need to do is to input your data. 


Do you have any questions about your marketing performance? Feel free to write us in the Facebook group. We will be happy to advise you. Plus, you can get valuable advice, tips and recommendations from other members who are already working on their marketing performance.


Not decided yet? Download the preview of the Marketing strategy and performance E-book guide. And that's not all. You'll also get access to a preview of other digital tools.


"I have a company with 30 employees, but my marketing is outsourced between 5 suppliers. Over time I have lost control of activities and projects. Especially the ones that required vendor interaction. I tried different applications but they were complicated to set up and most importantly expensive. I am extremely happy with this product. It is inexpensive, easy to use, I have shared it amongst contractors and I am in control. When I need to, I can filter out a project or just unfinished tasks and I can figure out where the problem is. I recommend it!" Erik, executive director

"I wanted to create a marketing strategy for my new e-commerce business. I approached an agency, but the price was beyond my means. So I googled. I found the product Marketing strategy and performance dashbord. I told myself it was worth the few dollars. My goal was to use only the marketing strategy. But once I dove in and developed the strategy in a few days, I started using the task manager as well. Now I have everything in one place, securely on my cloud. And the dashboards are the icing on the cake. A visual representation of reality is always better than a list of fields in a spreadsheet. I am very satisfied." Lakshmi, e-commerce


Róbert Tomly - Thanks to 10 years of experience in managing an international company and my strong analytical mindset, I believe that the business world is largely based on solid, quantifiable through numbers, fundamentals. But it's not just numbers that construct your reality. It's also something more. Trust in the business and its perception through the emotions of your customers.  

In my work, I use both strong counterpoints - reason and emotion. I help to understand the strengths and weaknesses of businesses. I set goals, help to monitor success and advise on what and how to improve for better results.  

Peter Hrnčiar - 15 years in digital marketing have taught me that the most important constant of any successful business are happy customers. That's why I focus most of my attention on them.  

I apply my years of experience, as well as the latest insights and research on user behaviour into your successful projects. I help both with auditing e-shop in terms of user experience and with the actual design of a powerful e-commerce platform, which will aim to satisfy the needs and wishes of its customers. Using 360° marketing, I attract visitors to you and turn them into satisfied customers. I show you the possibilities of how to continue to grow and move forward.


  • PDF reader app 
  • Microsoft Excel 2016+ or Microsoft Office 365 (compatible both with Windows and MacOS versions) 


If you need support or have a question, contact us at


We understand that investing in meaningful and effective tools for business growth is not easy. That’s why we’ve decided to let you try most of them before you decide to invest in them. You can find more about this in our refund policy document.

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Full control over marketing tasks and costs

.pdf, .xlsm
E-book Guide in .pdf
38 pages
Spreadsheet in .xlsm
1 spreadsheet
Last update
march 2022
8.54 MB
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Marketing strategy and performance (Dashboard spreadsheet + E-book Guide)

0 ratings
I want this!