E-commerce business audit and monitoring (E-book, Airtable Worksheet)

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Marketers and salespersons are often told to research customers, competitors and sales. But the problem is that they don't get a clear starting path. This can be confusing, frustrating and lead to dead ends. Selecting and tracking your key performance indicators is a smart way to start figuring out what's working and what's not for your business. They should be tailored to your company's goals. However, there are some performance indicators that are important for most e-commerce businesses. 

In this publication, we will focus on these universal indicators. They are divided thematically according to their focus, but as you will find out, they are interconnected. Each indicator has an explanation, a method of calculation, as well as ideas to improve it. In some cases, you will also see industry benchmarks to compare with your competitors. 


  • Be aware of important economic indicators of your business - all in one place, categorised, with definitions, formulas, explanations and practical examples
  • Describes each indicator in a human way 
  • 150 clear recommendations on how to improve the performance of your business  



  • E-book in .pdf – easy to read anywhere - on your PC, tablet or mobile phone 
  • Airtable worksheet – pre-prepared template in which you can directly see and evaluate tasks to improve your KPIs


Do you have any questions about e-commerce business audit and monitoring? Feel free to write us in the Facebook group. We will be happy to advise you. Plus, you can get valuable advice, tips and recommendations from other members who are already working on their e-commerce business audit and monitoring.


Not decided yet? Download the preview of the E-commerce business audit and monitoring e-book for free. And that's not all. You'll also get access to a preview of other digital tools.


"I don't have much experience with economics. I tried reading textbooks, but they were very general and written in technical language. I didn't understand and I didn't enjoy it. E-commerce Business Auditing and Monitoring is a long but interesting book. What I enjoyed the most was the way it was written. It made me understand the indicators and their interrelationships more. It's great that the book also includes clear tips on how to improve a particular indicator." Amar, e-commerce

"A very good and clear e-book. I like that it is tablet optimized, clearly structured and written in a very readable way. I return to it regularly." Hilda, freelancer


Róbert Tomly - Thanks to 10 years of experience in managing an international company and my strong analytical mindset, I believe that the business world is largely based on solid, quantifiable through numbers, fundamentals. But it's not just numbers that construct your reality. It's also something more. Trust in the business and its perception through the emotions of your customers.  

In my work, I use both strong counterpoints - reason and emotion. I help to understand the strengths and weaknesses of businesses. I set goals, help to monitor success and advise on what and how to improve for better results.  

Peter Hrnčiar - 15 years in digital marketing have taught me that the most important constant of any successful business are happy customers. That's why I focus most of my attention on them.  

I apply my years of experience, as well as the latest insights and research on user behaviour into your successful projects. I help both with auditing e-shop in terms of user experience and with the actual design of a powerful e-commerce platform, which will aim to satisfy the needs and wishes of its customers. Using 360° marketing, I attract visitors to you and turn them into satisfied customers. I show you the possibilities of how to continue to grow and move forward.


  • PDF reader app 
  • Web browser


If you need support or have a question, contact us at support@futurtoolbox.com


We understand that investing in meaningful and effective tools for business growth is not easy. That’s why we’ve decided to let you try most of them before you decide to invest in them. You can find more about this in our refund policy document.

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Important information about auditing, measuring and managing your e-commerce business

.pdf, airtable
E-book in .pdf
202 pages
Worksheets in Airtable
2 worksheets
Last update
march 2022

E-commerce business audit and monitoring (E-book, Airtable Worksheet)

0 ratings
I want this!